Inbound website design & Social Media Agency in Uganda - dreamstar digital limited

The percentage of the people who  see your link that click on it and reach the landing page the link leads to.

Click through rate = clicks ÷ impressions x 100.

Example: if you share a link on Facebook and 100 people see it but only 7 of them click on it and reach the linked page in your website then the click through rate on that link on Facebook is 7%.