Blogging is the practice of writing and publishing content about a particular subject on the web/internet on regular basis. For example, Stephen Obeli Someday is found of writing about social media marketing and business in Uganda and publishing in the dreamstar digital blog, Chimpreports among others.

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously — like website traffic growth, thought leadership, and lead generation and also help in lead nurturing.