The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying.

Depending on the business, different signals usually come in handy to show you that a lead is about to buy but generally you find that people who negotiate for price discounts (whether through social media, the phone or live meeting) are close to making that important decision.