A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
For example; a married, middle-aged bank manager who resides in Kampala and has two children.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
For example; a married, middle-aged bank manager who resides in Kampala and has two children.