Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page.

To make your website generate business you should make it easier for people to stay longer and do what they ought to do in order to benefit your business. Some of the these things have to do with content quality, readability, design, load speed and a couple of conversion optimization tactics.