Top of the Funnel content is content that marketers use to create brand awareness and generate leads. Top of the funnel content can also be called called ‘buzz content’ and has so little to do with the brand’s products and so much to do with the consumer’ interests.

In the case of a student waiting to join University, the content can be centred around a bright future that awaits the student, proper choice of courses and the most ideal study environment among others. Issues of tuition fee amounts are not even talked about at this point.