“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”
~ David Beebe,
former head of content, Marriott
Content Marketing
The creation and distribution of valuable, relevant and consistent content in order to attract and retain a clearly defined audience and ultimately drive profitable customer action.
(Content Marketing Institute)
… through a combination online and offline channels we create and deliver information of value to the target audience; helping them decode and appreciate the challenge they have and the opportunities at hand, and positioning your brand as the best partner for their success.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis , Content Marketing World -2013