Middle of the Funnel content is the engaging content used by marketers to inspire and nurture leads, moving them further down into the bottom of the funnel and closer to making purchasing decision in favour of the marketer.

Mid-funnel content is persuasive, educational, and targeted. A student and his/her parent would at this point

Typical questions at this stage include; why this and not the other? What about….? What if? Which one has a guarantee?