A tale of Facebook friends turned partners
In 2011 two poets met in a Facebook Group and became friends. 4 years later they had tried a number of partnerships together and failed in all but one - a magazine project.
Before the final break-up there’s one thing they talked about and agreed on; the country’s businesses needed better web marketing and communications.
With a Facebook page, a Twitter handle and one client, Uganda saw its first inbound social media outfit opening for business from a small living room in Kampala 7 months later.
After incorporation in June 2016 there was a major upgrade - ‘social’ became ‘360 degree digital’.