9 social media marketing frameworks that made us and why you should care

Just over 2 years ago I started a social media outfit from a living room. It has since grown into a full-service inbound digital marketing agency, the first such enterprise in Uganda. With social media pages on Facebook, LinkedIn, Twitter and Instagram and a blog we started receiving the same requests for proposals that the […]

Slideshare: 10 digital marketing methodologies every marketer should know

Business Dictionary defines a methodology as a system of broad principles or rules from which specific methods or procedures may be derived to interpret or solve different problems within the scope of a particular discipline.  From time immemorial, digital marketing has had its own share of methodologies, some found to be more effective than, and glorified over the […]