Even the geekiest of social media users make one blind mistake; something like being to busy to do the right thing. They wake up one morning, create a Facebook page, invite friends to like the page and start posting. Wait, where are you running to and why?
The Objectives: What Do You Want To Achieve In The Short And Long Term?
Why should you waste 25 MBs on social media if you are not sure what you want to achieve?
- To build relationships with potential customers through blogging and mini-blogging
- To generate and nurture leads through strategic engagement on topical issues.
- To establish and build the dreamstar digital brand as an authority in the East African digital marketing space as the leader in inbound marketing.
Note that the above objectives state clearly what dreamstar digital wants to achieve, how and with whom.
Here is a little explanation of the above.
We are on Facebook mainly because of points 1 and 2. We are on Linkedin mainly because of point 3 but a little application of 1 and 2 doesn’t hurt. We are on twitter for only one reason, point 3.
What about you?
If one of the main reasons why you want to be on Social media is Search Engine Optimization (SEO), to rank on the first page of Google search then a social network called Google+ should be one of the first you consider.
And If one of the main reasons is to generate leads then Facebook, Instagram and LinkedIn should be one of your top two depending on what you sell and to who (see previous tips). 90% of Instagram users are younger than 35 and half of internet users who do not use Facebook themselves live with someone who does.
What about twitter?
Brand watch reports that 77% of Twitter users feel more positive about a brand when their tweet has been replied to within an hour. Twitter is the place most people go to find news and or have a quickie engagement with their service provider.
For example you have gone home and all of a sudden “Umeme” goes off and you are furious… You login to twitter and in less than five minutes you will likely have got an answer from the Umeme-Twitter-Customer-Service personnel.
Use twitter to grow the love, to build brand loyalty, but if you have all the resources it takes you can try to use it to generate leads (as a primary objective), 65.8% of US companies with 100+ employees use Twitter for marketing according to brandwatch.
Listen up; If you want to increase traffic to your website, and the content on the website is fresh (or ever fresh for that matter) twitter is one of the first places you should think about. You should however be sure to have a well optimized website so visitors can perform the actions you need them to.
If you or your website designer are not a specialist in creating website content that engage visitors, Calls-To-Action (CTAs) that entice, landing pages that convert we advise that you find a consultant to do the job (do you trust dreamstar digital to be that consultant?).
Ask yourself: where am I going and why, before you move on?