Why Facebook Leads are Misunderstood and What To Do About It.

Posted Leave a commentPosted in inbound marketing, Social Media

What feels worse, on Facebook than someone coming sprinting into your comments section or social inbox only for that ‘fire in them’ to dire away like a storm calmed by Jesus? Is it your fault, is it theirs you may ask. Look, one minute they’re very interested in knowing your price, location and product details, next minute […]

Infographic: 6 Social Networks Your Ugandan Business Should Consider

Posted Leave a commentPosted in inbound marketing, INFOGRAPHICS, Social Media

With over 500,000 Ugandans using various social media every day, it is hard to imagine any business thinking of social media as less than a powerful yet cheap marketing and customer relationship tool. The infographic below shows 6 of the platforms every business operating in Uganda should consider, before zeroing down to a few that make perfect alignment with its […]

What’s the Difference Between #SocialMediaMarketing and #SocialMarketing?

Posted Leave a commentPosted in inbound marketing, Social Media

Is Social Marketing Different From Social Media Marketing? It might be an age old discussion but the debate about the differences (if any) between social marketing and social media marketing in Uganda is just about to begin Defining social marketing today. Have you ever felt like buying a particular product, from a brand or attending […]

Inbound Marketing Knows Neither TV nor Social Media. This Is Why

Posted Leave a commentPosted in inbound marketing, Marketing

Inbound Digital Marketing professionals often rush to bundle and trash all ‘advertising’ done through traditional media, TV  in particular as the bad old outbound marketing; interruptive, annoying, and no good for this year. But that’s not true – why? Because inbound and outbound are not defined primarily by the media they are run on – […]