Over 7 million Ugandans are on the internet and smart marketers; the ones that have the habit of understanding every move their customers and prospects make have already jumped into the business of following customers wherever they go - digital.
However, because of the rate at which information technology is growing, so many traditional marketing chaps have found themselves making big blunders with Facebook, Twitter, LinkedIn, blogs and the web at large because they were not fortunate enough to know the following over-head.
1. The internet is a big crowd
Take a look at Twitter for Example; all your tweets (posts) are public and not only those that follow you but any person on the planet can see them.
Likewise your website content, social media posts responses and blog articles will be consumed by not only the people you target or want whether you post it at midnight or midday; even the kids who are asleep when you posted it can still see it when they wake up.
2. Your profile picture is your dress code
Whoever said 'do not judge a book by its cover' never knew about first impressions, forget it.
Your profile photos across platforms are the first things your potential customers will see about you when they meet you online and that might be the only reason they deal or not deal with you.
But marketers being the masters at first impressions know that it means almost everything. It is said you can't have a second chance to make a first impression. Who would you go for a client meeting dressed in a Bikini or wear the same pair of clothes whenever he or she is going to meet the same client or prospect? No one.
3. Your profile summary is your business card
The first place I go to when I receive a new friend request or an invitation to like a page on Facebook; the first place I rush to when I receive a new follower or notice a frequent follower of my tweets is their profile page because I want to know about them.
The purpose of a business card is to precisely define an individual, the organization they represent and tell the prospect how to reach the person or company they represent should they want to do business with them tomorrow or the day after.
There is therefore no point in dilly-dallying around the profile/about page. Ask yourself; how does my profile summary represent me?
4. You are how you speak
The internet comes with so much freedom that even those who wouldn’t afford to stand in front of a client for a minute can tell anybody anything they want in any way they wish.
However, your use or misuse of certain words when communicating to particular groups of people on the internet will determine whether your efforts open for you more doors or close them. Na!, lol!, nope!, hmmm! you zig?
You might have or already be speaking that way and have no idea about what you are doing to your image. Unless such is the language of your prospects, try to change and see what happens.
5. The online consumer is more informed than you think.
People no longer rely solely on brands and marketers for information about the products or solutions they intend to purchase.
'Google' has blessed consumers with free and more up-to-date sources of quality information about everything including you (oh sorry!, you’re not a ‘thing’!). Review sites that keep cropping up day in and day out in addition to post comments in social media mean even more for your consumer than just what you say about yourself, product or brand.
6. The internet never forgets.
People can still see the very first post or tweet you sent when you just created that account, and yes, people still have a record of your past exchanges with clients... and that means a lot for your marketing success.
Before you transfer your marketing passion to the internet, social media in particular; you might have to consider doing a bit of studying using free resources available on the internet or even taking specialized training with an organization of choice.
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