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A business owner in the city approached me with a statement that sounded like a complaint. He said, ‘I have a Facebook page with about a thousand followers. I post every week and they like, some even comment and…

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WhatsApp Broadcast List is one of the most underutilized features of WhatsApp, arguably the most popular instant messenger in the world, and with a few popular alternatives save younger sister 'Facebook Messenger' and SMS in Uganda and most of…

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Marketing and sales guru  Seth Godin said the Internet is the first medium invented in 100 years that wasn't invented to make advertisers happy'. And same applies to WhatsApp. However, there are some WhatsApp features that seem to have been…

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I bet we can all relate to that moment when we have had digital sales executives give us a good pitch and talk about various digital terms that go over our heads and sound very complicated. It can be…

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Do you think Twitter marketing in Uganda is a myth?  I think it isn’t. What is mythical according to me is the thought that every brand which has twitter handle is in ‘the business!’ [Warning:  this article has more…

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I will start this off with a quote from  W. Edwards Deming “In God we trust; all others must bring data." I write this trusting that you are well and that you have been loyal to your business; investing…

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WhatsApp, many confess is easier for communicating today than Messenger, Facebook, Instagram, Twitter, Email and yes, sms. In this article I want to share with you 10 ways you can use whatsapp to promote your product, business or brand,…

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If your first email address was an @rocketmail.com, @hotmail.com, @yahoo.com or something other than @gmail.com please give yourself a hi-5 for me. I believe by know you know how making emailing mistakes can hurt. But still,  if you have sent…

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Truth be told; social media marketing, on Facebook for this matter if not done well can harm or even kill your brand! The problem however, is that so many people and brands do not seem to realize that their efforts are…

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Thumbs up - complete inbound marketing checklist for business uganda

Inbound social media marketing in Uganda is gaining ground at a good speed. Discussions around content marketing in particular has become popular. (Please note that content marketing though a apart of inbound marketing is not the same as inbound…

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