Digital marketing is a set of activities for identifying, predicting and solving or satisfying consumer needs and desires with the aid of digital media connection and engagement.
Today, businesses in Uganda and across the globe take advantage of digital channels such as search engines, social media, email, websites, blogs as well as podcasts and digital television broadcast channels to connect with their current and prospective customers easier and at a lower cost.
Social media marketing is a subset of digital marketing.
Social media marketing is a set of activities for identifying, predicting and solving or satisfying consumer needs and desires with the aid of social media connection and engagement.
Facebook, Youtube, Twitter, Instagram, LinkedIn, WeChat, Google+,Pinterest, VK, Qzone and Sina Weibo are examples of some of the most popular social media platforms.
Inbound marketing is a marketing technique used by modern marketers to draw potential customers to a brand through non-interruptive means centered on extending value, establishing and strengthening the brand’s relationship with such customers or prospects with the ultimate goal of generating steady long term demand for that brand’s products and services.
Content marketing is a subset of inbound marketing
Content marketing is the creation and distribution of valuable, relevant and consistent content in order to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Most people and businesses that are on social media are trying out content marketing though majority fall short due to failures in clearly understanding and defining target audience, what is of value to that audience and sharing that with them consistently.
We are not the oldest digital marketing agency in Uganda, but when we joined the business from a content marketing standpoint we were alone in that space. Today, thankfully everyone is somehow talking about content marketing.
Every day that passes we strive to better ourselves and every day that passes each member of our team strives to be better than the champion he/she was the day before.